Consumer towards durable goods
If the firm continuous to make the product, it may be required to the improvement in its production or distribution so as to yield adequate returns. At the time of survey the main important point which came into the notice is that when the users of age 31 years or above are using the Induction stove this age group is using Induction stove to save time and moreover they are using both Cooking Gas Stove and Induction Stove simultaneously.
ISSN: Online. It originates out of consumer experience regarding the use of the product and is indicated in terms of satisfaction.
Brand loyalty is not sufficiently found among the consumers durable goods. However repeat purchases will occur only when he is satisfied with the performance.
Semi durable goods
The Consumer durables products purchased by consumers that are manufactured for long-term use, as conflict too many goods that are proposed for use in the short term. The primary data were collected directly from the sample of consumers through a well-devised interview schedule. Alet C. James U. Museum marketers can profit by examining the 'Value chain" of museum experience outlined in the model presented, especially the greater likelihood of consumers recommending the experience to others than making a repeat visit themselves, and by investigating segment differences beyond those reported here. This study is confidential to rural and urban areas in Tiruvarur District of Tamilnadu, India. The relationship between satisfaction and a range of service elements, overall satisfaction with the experience and intentions was investigated. An Exploratory Study of Museum Visitors. And there have been less attentiveness on consumer behavior studies. Indian consumer durable market is well known by the foreign firms who coverage foreign products and technology as per preference of Indian consumer. Nationality is found to be a significant predictor of how consumers view various questionable behaviours.
To solve the problems of consumers and marketers, there must be continuous studies in the field of consumer buying behaviors.
The use of electrical gadgets at the rural households is due to the rural electrification activities taken by the government of India.
This paper deals with the extent of awareness in rural markets of India. The various studies related to consumer behavior, rural market and urban market have been conducted by different social scientists at micro as well as macro level in India and abroad.
A study on consumer behaviour towards durable goods
Purchase It is the terminal stage in the buying decision process that completes a transaction. If the firm continuous to make the product, it may be required to the improvement in its production or distribution so as to yield adequate returns. Scale development was based on the review of the most relevant literature regarding food marketing and agribusiness. On the front of Induction stove, also popularity of the brand took the main advantage of the Induction stove. National Sample Survey organisation and the census bureau of India Website. V Music Gas Stove Induction Machine Phones System Stove Sources: Authors Compilation From the total respondents who have been selected to carry out the survey on the ownership of the various consumer durables the percentage of the owners of the induction stove is increasing from day to day. In the same, the Indian Manufacturers got the better response as the feeling of being made in India came in the mind of the rural household. Many product purchases may require the evaluation of a variety of economic, social, and psychological factors.
These actions are determined by psychological and economical factors, and are influences by environmental factors such as cultural, group and social values. Rural sector is now balanced for contribution a vast potential to marketers and promises to be an opportunity for which are to be grab by surmounting challenges and threats.
Journal of Consumer Research.
Questionnaire on consumer durable products
The second stage was to conduct a field work for collecting the information. One sample T - test is applied to analyze the respondent's preferences on various elements of purchase decision process in respect of durables. The results show that a higher satisfaction leads to greater levels of loyalty and buying intention of the consumers. The researcher selected durable goods like Air conditioners, Refrigerators, Television, Washing machine and Wet grinder for the present study. Hence, this study has been undertaken to consider the research work. The most popular brands in the rural areas of the country are the brands, which are made in India brands like Weston, Texla, and Nirma etc. Sample Selection The researcher was adopted convenience sampling method. Percentage analysis can wipe out the effect of inflation in measuring consumer behavior. These actions are determined by psychological and economical factors, and are influences by environmental factors such as cultural, group and social values. Items like bricks could be considered perfectly durable goods because they should theoretically never wear out. Post Purchase behaviour refers to that behaviour exhibited after the purchase decision. It is essential for marketers to understand consumers for their own survival and success in competitive marketing environments. Among them interview schedule were collected. If this experience is positive in terms of satisfaction derivation then repeat purchases may occur. Purchase Behaviour Purchase is to fully pay for a good or service to that good being delivered or service being performed.
The interview schedule was pretested during the months from September to December on a sample of 50 consumer selected in Tiruvarur District.
based on 27 review